What do you want?
First - ask yourself what you don’t want.
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What don’t you want to become?
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What don’t you want to do?
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What is failure?
The easiest way to have a clear vision is to have a clear anti-vision.
A customer that I didn’t know bought my dress shirt the other day.
This is my new favorite thing and when this happens - I want to really introduce them to my brand.
I want them to know that the fundamental belief that we stand on is the they have the power to Make Ideas Inventions.
That they are capable and can really make their dreams a reality…
But what if you don’t know what the dream is?
What if you don’t know what you want?
So - I wrote him the note above.
Understanding what you don’t want is the first step to knowing what you do want.
Whether you are on the path already or not - the vision gets extremely blurry at times…
You get lost, confused, and lose track of where you are headed.
Every once in a while it is important to reset and crystalize your vision.
So - along with The Practice Shirt - I also dropped a journal in his box.
The journal is one of the most powerful things I have ever stumbled upon.
I have been journaling pretty consistently since I started FITS in college back in 2021.
I have 6 completed journals now - all from different parts in my journey.
The start - being that undisciplined yet hungry kid…
The middle - joining the 5am club, starting as a content creator, building different products, failing multiple times, and diving deep into darkness…
I’ve documented the good, the bad, and the ugly.
And I can say with real conviction that if I didn’t have a journal - there would be a high likelihood that I would have quit by now.
The journal helps you crystalize your vision.
It forces awareness of your fears, flaws, self-sabatoges, actions, victories, thoughts, and beliefs.
It is the first step towards bringing an idea from your mind into the physical world.
The accountability system that only you know and can continue to hold yourself to.
I say all of this to say - you may not know what you want but you do know what you don’t want.
Take out a journal and write that down.
That will crystalize your vision.
The Practice Shirt + Business Box
I wish that I could give every customer a dress shirt with a book and a journal. However, it kills my margins. So I have an upsell that allows you to buy a business box with your shirt. I handpick a book for you and put any other supplies in there that can support you on your journey. If you want to make a change - tap the link below!
Ps. Tomorrow I am shooting a big campaign in New York City… If you are interested in creating content together, please reach out!
